Successful Strategies For Selling Ad Space On Low-Traffic Websites

Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren’t most advertisers interested in putting their product in front of the highest number of eyeballs possible? Approaching them with piddly visitor numbers seems like a surefire way to end up in the deleted folder.

What Do You Have To Offer? Now, before you rush off and draft your first advertising offer, take a page from the Greeks and “know thyself.” This means you have to research your website first so that you can pitch it effectively to potential advertisers. Here are some good ways to research your website and its audience.

Continue reading

Email Newsletter Design: Guidelines And Examples

The email newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to; and it helps you build a unique relationship with them. Users like email newsletters if the newsletters bring them value.

The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about things that they would not otherwise be able to find out about. In this article, we'll discuss some guidelines for designing and distributing email newsletters.

Continue reading

Finding Inspiration in Uncommon Sources: 12 Places to Look

There are a few problems with that approach. The most obvious is that when taking inspiration from similar mediums, there's a fine line between "inspired by" and "copied". To some extent, looking at established website designs can also be somewhat limiting, especially if you're looking for a fresh solution to a problem.

There are so many things designers could be turning to for inspiration outside of design galleries. We've cataloged a dozen of those places below, along with where you can find inspiration for each of them. Share any other inspirational sources you might have in the comments.

Continue reading

Designing User Interfaces For Business Web Applications

Business Web application design is too often neglected. I see a lot of applications that don't meet the needs of either businesses or users and thus contribute to a loss of profit and poor user experience. It even happens that designers are not involved in the process of creating applications at all, putting all of the responsibility on the shoulders of developers.

This is a tough task for developers, who may have plenty of back-end and front-end development experience but limited knowledge of design. This results in unsatisfied customers, frustrated users and failed projects.

Continue reading
«
1 2 3 4
»

Recent Posts

Popular Posts

Categories

Authors